I know, I know, it’s taken me this long to post my video from PKNY7? Yes, the shoemaker’s children etc. Anyhow, this presentation and the strict format forced me to distill my ideas into a frustratingly succinct argument (which sidesteps the more interesting parts about the cognitive attention mechanism and information foraging talent of the brain). I’ll be posting the “Director’s Cut” version here at some point.
My presentation on the future of reading, long-form journalism and publishing (plus some screenshots of the Redub Reader) in 20 slides (20 seconds each slide) at Pecha Kucha NY, 9/14/09 at Solar1.
This is the short version of a presentation on online magazines we’ve been working on here at Redub. It ends with a link to an in-development demo that features content from GOOD’s Transportation Issue 015. Casey Caplowe (GOOD’s Creative Director) generously gave us the InDesign files for the entire issue and we re-figured some of the content so it fit on the screen natively. We even had to re-imagine the Transparencies because they just didn’t work just throwing the original (for-print) image up on the screen (which is what most publishers do sadly) — since we didn’t have the high resolution of print, we took advantage of the screen’s native attributes, namely, animation. I’d even posit that what the screen lacks in dots per inch it more than makes up for in dots per inch per second.
There are still features we are hinting at but that we’re still working on adding, like annotation (which is the biggie). We’re laying in the sharing stuff now.
Oh, and as far as search engine optimization is concerned, we’re working on a solution for that. Right now all of the content is stored as XML in a database (modeled on WordPress). We just have to build a front-end for it that spiders can crawl all over.
So I tried. My little experiment in trying to tame my attention deficit by limiting the number of tabs I would allow open at one time — FAIL. I suppose it was doomed to failure from the outset, but I learned a few things along the way about attention and how we browse:
Hyperlinking is the life-blood of the Internet. Emphasis on the “hyper.”
95% of the content you encounter on the web is about 25% as interesting as you hoped it might be. Which is why there are so many things crammed around the content itself — things like banner ads and links to other content some algorithm written by some programmer came up with. It shouldn’t be a crime to be interested enough to open up a link that intrigues you. Either we have to develop a better instinct (either from experience or some magical ESP) about what these links will lead to or we have to rely on filters to determine what links have a higher probability of being very, very interesting and valuable so as to be worth opening a new tab.
Web apps have a significant browser footprint. By default I tend to leave open tabs for webmail (Gmail), social networking (Facebook), and news (Nytimes). That’s at least 3 out of 7 already (if we’re trying to keep it below 7). I’ve heard productivity strategies that tell you to check these sites only twice a day or something crazy like that. Yeah, right.
Tabs = cognitive real estate. Throughout the day, you get links sent to you via email, or you stumble upon them or you see them on Facebook, and occasionally, you pop one open. And another. And another. And you forget to close them. Or some of them, you decide to leave open, because you want to re-tweet it, save it in delicious, or finish reading it later but you don’t want to go hunting for it again (where did I see that link?). Or sometimes you want them there as research for a blog post, and you want to refer back to it. You start your blog post, but you haven’t quite figured out what you want to say…